SERP’s Up | The SERP according to users, not just SEOs
Description
How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences?
Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo.
This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for.
Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast.
Key Segments
[00:03:05 ] What's On This Episode of SERP's Up?
[00:17:55 ] Focus Topic of the Week: How does the SERP Contribute to User Bias
[00:18:15 ] Focus Topic Guest: Giulia Panozzo
[00:26:44 ] The Great Beyond
[00:38:06 ] Snappy News
[00:43:00 ] Follow of the Week: Garrett Sussman
Hosts, Guests, & Featured People:
Resources:
It's New: Daily SEO News Series
News:
Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages
Data providers: Google August 2024 core update was very volatile
United States
